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Agencies sell hours. We ship GTM tools.

Shashwat Ghosh's 24+ years of B2B go-to-market, now free tools for Claude, ChatGPT or a browser.

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Claude, with ICP Intelligence connected

You

Size my market: 12,000 companies, ACV $8,000

Claude

Using ICP Intelligence: TAM, SAM, SOM

  • TAM: 12,000 x $8,000 = $96.0M
  • SAM: $28.8M at a 30% ICP match (example)
  • SOM: $864K at a 3% year 1 share (example)

Example figures: replace with your own

A real answer from the ICP Intelligence connector.

Helix GTM Consulting was founded in 2022 in Bengaluru. Its Co-Founder and Fractional CMO, Shashwat Ghosh, has 24+ years in B2B go-to-market. It offers six free GTM connectors with 48 tools that run in a browser, Claude or ChatGPT, 3 Helix plugins and 1 partner plugin, and Fractional CMO work.

[N.01]6free GTM connectors
[N.02]48tools across the six connectors
[N.03]9,828npm downloads, all six connectors
[N.04]24+years in B2B go-to-market

Downloads: npm, from each first release (GTM Alpha 8 September 2025, the others January 2026) to 27 September 2026. npm also counts automated downloads.

shashwat-ghosh.webp
Shashwat Ghosh
[01] Who runs it

A career spent running GTM. Now it runs as tools.

Shashwat Ghosh

Co-Founder and Fractional CMO, Helix GTM Consulting ยท 10+ years fractional

He has run B2B go-to-market for 24+ years. The frameworks he uses with clients, EPIC, IMPACT and CRAFT, now run as tools anyone can use.

gtmexpert.comLinkedInAbout Shashwat

  • Happay161%

    VP Marketing, Happay: 161% ARR growth. 2x exit: to CRED ($180M+), then MakeMyTrip.

  • Locus$4.2M

    VP Performance Marketing, Locus: $4.2M pipeline. Acquired by IKEA (Ingka Group) in Oct 2025.

  • FieldAssist2.25x

    Fractional CMO, FieldAssist: 2.25x growth in mid-market and enterprise qualified leads.

  • QuantumStreet AI$7Bn

    Advisor, QuantumStreet AI: rebranded a $7Bn AUM AI investment fund, with Digitas and IBM.

  • Airtel4x

    4x business growth, Airtel Data Centers and Managed Services.

  • SecloreRs 2.35 Cr

    Rs 2.35 Cr TCV in 6 months with ABM at Seclore, and 225+ sales meetings across Seclore's target accounts.

Recognition
  • LinkedIn Top Product Marketing Voice: #10 India, #52 worldwide (Favikon verified)
  • B2B Marketer of the Year 2020, Fintech (CMO Asia)
  • Most Admired Marketing Leaders 2025 (CMO Asia)
  • #14 in AI Research and Innovation on LinkedIn India
  • Top 30 PLG creators worldwide
[02] Start here

What do you need to get done?

Pick your role to see where to start.

  • GTM Alpha: free EPIC audit

    Pick the go-to-market motion to lead with

    You get:Four motions scored 1 to 10, and the one to lead with.

    Made-up example

    Example: which growth motion should lead?

    “Series A legal tech, 120 day sales cycle, $42,000 deals”

    • Ecosystem and ABM7 of 10
    • Product-Led5 of 10
    • Inbound and Outbound5 of 10
    • Community4 of 10

    Lead with Ecosystem and ABM

    See a sample reportOpen the tool

  • ICP Intelligence: TAM SAM SOM Calculator

    Size the market and find your best-fit customers

    You get:TAM, SAM and SOM, every assumption labelled.

    Example: size the market

    Made-up example

    12,000 companies at $8,000, example rates

    • TAM $96.0M
    • SAM $28.8M
    • SOM $864K

    Bars not to scale.

    Try it with an exampleOpen the tool

  • IMPACT: Craft Message

    Sharpen positioning and the message

    You get:A positioning statement, a tagline and three message pillars.

    Example answer

    Made-up example ExampleCo Scheduler

    ExampleCo Scheduler gives clinic operations directors fewer no-shows through two-way SMS with instant rescheduling.

    Tagline: Fewer no-shows

    Pillars: Speed, Simplicity, Scale

    Try it with an exampleOpen the tool

  • CRAFT GTM: PMF Scorecard

    Check product-market fit before you scale

    You get:A score per dimension and what to fix first.

    Example answer

    Made-up example ExampleCo Scheduler

    Emerging PMF, 7/10

    • Customer Retention 7/10
    • Customer Satisfaction 5/10
    • Unit Economics 9/10
    • Revenue Retention 7/10

    Try it with an exampleOpen the tool

  • CRAFT Content: Case Study Generator

    Turn a customer win into content

    You get:A case study plus one-line, social and email versions.

    Example answer

    Made-up example Example Clinic Group

    30% improvement with ExampleCo Scheduler

    Result: No-shows down 30% in 3 months

    Try it with an exampleOpen the tool

  • Revenue Enablement: ROI Business Case Builder

    Build the business case for a deal

    You get:An ROI case with payback.

    Example answer

    Made-up example Example Clinic Group

    • ROI 200%
    • Payback 4.0 months
    • 3-year net value $240,000

    Example assumptions: use the buyer's own numbers.

    Try it with an exampleOpen the tool

See all 48 tools

[03] Where they run

Connectors in chat. Plugins in code.

Connectors add GTM tools to Claude or ChatGPT with one link and no install. Plugins add step-by-step GTM skills to Claude Code and Cowork.

helix.connectors
Connectors: Claude chat apps, ChatGPT, Cursor
  • IMPACT2,458 downloads (both IMPACT packages)
  • GTM Alpha2,161 downloads
  • CRAFT Content1,468 downloads
  • CRAFT GTM1,292 downloads
  • Revenue Enablement1,264 downloads
  • ICP Intelligence1,185 downloads
Each connector is also a free web app.
Plugins: Claude Code and Cowork

Install a plugin from GitHub.

  • GTM SkillsHelix
  • B2B Sales EnablementHelix
  • B2B Customer SuccessHelix
  • Optise and Helix AEO and GEO ToolkitPartner
3 Helix plugins and 1 partner plugin.

See all connectors and plugins

[04] Honest limits

When are these tools not the right fit?

  • You need live market, competitor or CRM data. Every tool works only from what you give it.
  • You want finished, publish-ready documents. The tools give you drafts, with placeholders.
  • You need saved history or shared workspaces. The connectors keep nothing you send.
  • You only use the chat apps and want the plugins. Plugins run in Claude Code or Cowork.
  • Your website is not in English. The AEO toolkit is built for English-language websites.

When the tools are not enough, work with Shashwat directly.

Work with Shashwat
[05] Questions

Questions and answers

Do I need to be technical?

No. Each connector has a web app: fill in a form in your browser and press Run, or press Fill in an example first. To use a tool in Claude or ChatGPT, add its link as a custom connector.

What does it cost?

The tools are free. The connectors need no account or sign-in, the plugins install free from GitHub, and GTM Alpha is free during testing. To work with Shashwat, use the Work with Shashwat page.

How is this different from hiring an agency?

An agency sells hours and decks. These tools put the frameworks Shashwat uses with clients (EPIC, IMPACT and CRAFT) in your team's hands, on your own numbers. For more, work with Shashwat as a Fractional CMO.

Do the tools make up numbers?

No. Each connector tool applies fixed rules in its code to what you enter, and no AI model writes its answer. A number you give is used as you gave it, and any other figure carries a label.

Where does my data go?

The connectors keep nothing you send, and the plugins run inside your own Claude session. On this website, Netlify stores the Work with Shashwat form and emails it to Shashwat. The privacy page has the details.

Can I hire Shashwat?

Yes. Shashwat Ghosh is Co-Founder and Fractional CMO, Helix GTM Consulting. Tell him where your GTM is stuck in the Work with Shashwat form; he reads every request himself.