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For founders, CMOs and CROs of growth stage B2B firms

Agencies sell hours. We ship GTM tools.

Shashwat Ghosh, an AI native fractional CMO, turned 24+ years of B2B go to market into free tools for the calls a lean team makes every week: which motion, which customers, what to say, and how to close.

Run them in your web browser with no sign in, or inside Claude, ChatGPT, Gemini, Cursor, VS Code and Windsurf.

Start with your decisionWork with Shashwat

Claude, with ICP Intelligence connected

You

Size my market: 9,000 companies, ACV $24,000

Claude

Using ICP Intelligence: TAM, SAM, SOM

  • TAM: 9,000 x $24,000 = $216.0M
  • SAM: $64.8M at a 30% ICP match (example)
  • SOM: $1.9M at a 3% year 1 share (example)

Example figures: replace with your own

A real answer from the ICP Intelligence connector.

Helix GTM Consulting was founded in 2022 in Bengaluru. Its Co-Founder, Shashwat Ghosh, is an AI native fractional CMO with 24+ years in B2B go to market. It offers 85 free GTM tools and skills: 48 tools in six MCP connectors and 37 skills in nine Claude plugins (eight by Helix, one with partner Optise). It also offers 30 operator guides and fractional CMO work.

[01] Start here

What decision is on your desk today?

Pick the call you have to make. One click opens the free tool for it; the guide shows the method behind it.

Not on the list? Ask it in your own words and get an answer built on Helix methods.

Ask your questionSee all 85 tools and skills

When a tool is not enough, for example when two motions score close or your leadership team disagrees on the buyer, book 45 minutes with Shashwat.

[N.01]85free tools and skills: 48 tools in 6 connectors, 37 skills in 9 plugins
[N.02]12,400npm downloads, all six connectors
[N.03]30operator guides with the method behind each tool
[N.04]37+client engagements

npm downloads, first release to 4 November 2026: GTM Alpha (first release 8 September 2025) and the other five connectors (first released January 2026). npm also counts automated downloads.

Shashwat Ghosh
[02] Who runs it

A career spent running GTM. Now it runs as tools.

Shashwat Ghosh

AI native fractional CMOCo-Founder, Helix GTM Consulting10+ years fractional

24+ years of B2B judgement, with 85 GTM tools he built himself.

He has run B2B go to market for 24+ years. The frameworks he uses with clients, EPIC, IMPACT and CRAFT, now run as tools anyone can use.

  • The CMO who builds his own GTM tools. He builds MCP connectors, agent skills, Claude plugins, ChatGPT apps, ChatGPT Sites and widgets on the business side, with Claude Code, Claude Cowork, Codex and Antigravity (Gemini).
  • A one person GTM team with AI agents. Your lean team runs the tools, and brings in a fractional CMO when a tool is not enough.

What an AI native fractional CMO does, and how to start

LinkedInAbout Shashwat

  • Happay161%

    VP Marketing, Happay: 161% ARR growth. 2x exit: to CRED ($180M), then MakeMyTrip.

  • Locus$4.2M

    VP Global Performance Marketing, Locus: $4.2M pipeline. Acquired by IKEA (Ingka Group) in Oct 2025.

  • FieldAssist2.25x

    Fractional CMO, FieldAssist: 2.25x growth in mid-market and enterprise qualified leads.

  • QuantumStreet AI$7Bn

    Advisor, QuantumStreet AI: rebranded a $7Bn AUM AI investment fund, with Digitas and IBM.

  • Airtel4x

    4x business growth, Airtel Data Centers and Managed Services.

  • SecloreRs 2.35 Cr

    Rs 2.35 Cr TCV in 6 months with ABM at Seclore, and 225+ sales meetings across Seclore's target accounts.

Recognition
  • LinkedIn Top Product Marketing Voice: #10 India, #52 worldwide (Favikon verified)
  • B2B Marketer of the Year 2020, Fintech (CMO Asia)
  • Most Admired Marketing Leaders 2025 (CMO Asia)
  • Top 15 AI Research and Innovation (India)
  • Top 30 PLG creators worldwide
[03] By role

See what you get before you open a tool

Pick your role. Each card shows a made up example of the answer, then opens the tool.

  • GTM Alpha: free EPIC audit

    Pick the go to market motion to lead with

    You get:Four motions scored 1 to 10, and the one to lead with.

    Made up example

    “Series B telecom, 150 day sales cycle, $240,000 deals”

    • Ecosystem and ABM10 of 10
    • Product-Led4 of 10
    • Inbound and Outbound5 of 10
    • Community6 of 10

    Lead with Ecosystem and ABM

    See a sample reportOpen the toolRead the walkthrough

  • ICP Intelligence: TAM SAM SOM Calculator

    Size the market and find your best fit customers

    You get:TAM, SAM and SOM, every assumption labelled.

    Made up example

    9,000 companies at $24,000, example rates

    • TAM $216.0M
    • SAM $64.8M
    • SOM $1.9M

    Bars not to scale.

    Try it with an exampleOpen the toolRead the walkthrough

  • IMPACT: Craft Message

    Sharpen positioning and the message

    You get:A positioning statement, a tagline and three message pillars.

    Made up example our cloud security product

    our cloud security product gives cloud security leads at mid size fintech companies fewer critical cloud exposures through exposure based ranking of every misconfiguration.

    Tagline: Fewer critical cloud exposures

    Pillars: Speed, Simplicity, Scale

    Try it with an exampleOpen the toolRead the walkthrough

  • CRAFT GTM: PMF Scorecard

    Check product market fit before you scale

    You get:A score per dimension and what to fix first.

    Made up example our field sales product

    Emerging PMF, 7.5/10

    • Customer Retention 7/10
    • Customer Satisfaction 5/10
    • Unit Economics 9/10
    • Revenue Retention 9/10

    Try it with an exampleOpen the toolRead the walkthrough

  • CRAFT Content: Case Study Generator

    Turn a customer win into content

    You get:A case study plus one line, social and email versions.

    Made up example Example Food Delivery Co

    45% of tickets resolved without a human in 60 days; first response time down from 6 hours to 2 minutes with our support product

    Try it with an exampleOpen the toolRead the walkthrough

  • Revenue Enablement: ROI Business Case Builder

    Build the business case for a deal

    You get:An ROI case with payback.

    Made up example Example Retail Co

    • ROI 900%
    • Payback 1.2 months
    • 3 year net value $2,430,000

    Example assumptions: use the buyer's own numbers.

    Try it with an exampleOpen the toolRead the walkthrough

  • CRAFT GTM: Retention Playbook

    Spot churn risk and plan the save

    You get:A health score model and a save play for each churn reason.

    Made up example

    Regional consumer goods brands, 1.5% monthly churn

    • Feature adoption 30%
    • Login frequency 25%
    • Engagement trend 20%

    First save play: an onboarding reset and a use case call

    Health score weights are example figures: replace them with your own.

    Try it with an exampleOpen the toolRead the walkthrough

  • Revenue Enablement: Discovery Question Bank

    Prepare the questions for your next sales call

    You get:Discovery questions in the buyer's language, for your sales framework.

    Made up example

    Third party logistics, Head of Last Mile Operations, discovery stage

    How do you plan routes today, and how often does a dispatcher replan during the day?

    Then: MEDDPICC questions, starting with Metrics

    Try it with an exampleOpen the toolRead the walkthrough

See all 85 tools and skills

[04] Where they run

The AI tools your team already uses

Connectors add GTM tools to an AI assistant with one address and no install, and each one is also a free web app. Plugins add step by step GTM skills to Claude. Connector or plugin: which is right for you?

6 MCP connectors, 48 tools

Web app with no sign in, Claude, ChatGPT, Cursor, VS Code and Windsurf. npm downloads, first release to 4 November 2026:

  • GTM Alpha2,978 downloads
  • ICP Intelligence2,037 downloads
  • CRAFT Content2,020 downloads
  • CRAFT GTM1,953 downloads
  • Revenue Enablement1,853 downloads
  • IMPACT1,559 downloads
All six: 12,400. npm also counts automated downloads.
9 Claude plugins, 37 skills

Claude Code, Cowork and the Claude apps; the same skills reach Gemini CLI and Antigravity. Add a plugin from GitHub.

8 by Helix and 1 partner plugin. Install steps are on each plugin page.

See all connectors and pluginsAll connectorsAll plugins

[05] Honest limits

When are these tools not the right fit?

  • You need live market, competitor or CRM data. Every tool works only from what you give it.
  • You want finished, publish ready documents. The tools give you drafts, with placeholders.
  • You need saved history or shared workspaces. The connectors keep nothing you send.
  • You use ChatGPT and want the plugins. Plugins are for Claude, and the same skills reach Gemini CLI and Antigravity. In ChatGPT, use the connectors, which work in a browser and in any assistant that takes an MCP address.
  • Your website is not in English. The AEO toolkit is built for English language websites.

When the tools are not enough, work with Shashwat directly.

Book 45 minutes with ShashwatWork with Shashwat

[06] Questions

Questions and answers

What does it cost?

The tools are free. The connectors need no account or sign in, the plugins install free from GitHub, and GTM Alpha is free during testing. To work with Shashwat, use the Work with Shashwat page.

Do I need to be technical?

No. Each connector has a web app: fill in a form in your browser and press Run, or press Fill in an example first. To use a tool in Claude, ChatGPT or another assistant, add its link as a custom connector.

Do the tools make up numbers?

No. Each connector tool applies fixed rules in its code to what you enter, and no AI model writes its answer. A number you give is used as you gave it, and any other figure carries a label.

Where does my data go?

The connectors keep nothing you send, and the plugins run inside your own Claude session. On this website, Netlify stores the Work with Shashwat form and emails it to Shashwat. The privacy page has the details.

How do I start a Fractional CMO engagement with Shashwat Ghosh?

Book a 45 minute discovery call, ask for a GTM audit led by Shashwat, or ask for a custom quote on the Work with Shashwat page. He works with Series A and B startups, mid sized IT and ITeS companies, and growing B2B companies without a full time CMO budget.

All questions and answers about Helix GTM Consulting

Last updated 5 November 2026