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Pick your role to see where to start, or pick a job. See a worked example for a made-up company first, or open the tool and use your own details.

• Founders, CMOs and CROs choosing where the next dollar goes

  Pick the go-to-market motion to lead with

  Start with

  GTM Alpha: GTM Consultation (in your browser and in Claude)

  You give

  Stage, deal size, sales cycle, retention

  You get

  A 1 to 10 score for four motions and the one to lead with

  Example: a made-up legal tech company. Which growth motion should lead?

  “Series A legal tech, 120 day sales cycle, $42,000 deals”

  • Ecosystem and ABM7 of 10
  • Product-Led5 of 10
  • Inbound and Outbound5 of 10
  • Community4 of 10

  Lead with Ecosystem and ABM

  See a sample reportOpen the tool

• Founders and demand generation heads planning targets

  Size the market and find your best-fit customers

  Start with

  ICP Intelligence: TAM SAM SOM Calculator

  You give

  Number of companies and your average contract value

  You get

  TAM, SAM, SOM and the deals you need, with every assumption labelled

  Example: US clinic groups, made-up inputs

  12,000 companies at $8,000, 25% ICP match, 1% year 1 share

  • TAM $96.0M
  • SAM $24.0M
  • SOM $240K

  Bars not to scale.

  Try it with an exampleOpen the tool

• CMOs and product marketers whose story sounds like everyone else's

  Sharpen positioning and the message

  Start with

  IMPACT: Craft Message

  You give

  Your product, target customer and main benefit

  You get

  A positioning statement, a tagline and three message pillars

  Example: ExampleCo Scheduler, a made-up company

  ExampleCo Scheduler gives clinic operations directors fewer no-shows through two-way SMS with instant rescheduling.

  Tagline: Fewer no-shows

  Pillars: Speed, Simplicity, Scale

  Try it with an exampleOpen the tool

• Founders and CMOs deciding whether to push harder

  Check product-market fit before you scale

  Start with

  CRAFT GTM: PMF Scorecard

  You give

  Retention, NPS, unit economics and activation numbers

  You get

  A score per dimension, what to fix first and the data you are missing

  Example: ExampleCo Scheduler, a made-up company

  Emerging PMF, 7/10

  • Customer Retention 7/10
  • Customer Satisfaction 5/10
  • Unit Economics 9/10
  • Revenue Retention 7/10

  Try it with an exampleOpen the tool

• Marketing teams and demand generation heads short of proof

  Turn a customer win into content

  Start with

  CRAFT Content: Case Study Generator

  You give

  The customer, the problem, what you did and the result

  You get

  A case study plus one-line, social and email versions

  Example: Example Clinic Group, a made-up customer

  30% improvement with ExampleCo Scheduler

  Result: No-shows down 30% in 3 months

  Try it with an exampleOpen the tool

• CROs and sales leaders who need the buyer's CFO to say yes

  Build the business case for a deal

  Start with

  Revenue Enablement: ROI Business Case Builder

  You give

  The buyer's revenue, headcount and your price

  You get

  An ROI case with payback and conservative and aggressive views

  Example: Example Clinic Group, a made-up buyer

  • ROI 200%
  • Payback 4.0 months
  • 3-year net value $240,000

  Built on the tool's example assumptions: replace them with the buyer's own numbers.

  Try it with an exampleOpen the tool

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