Four motions, and one should lead.
Every B2B company runs some mix of these. EPIC scores each one from 1 to 10 for your situation and names the one to lead with.
- E
Ecosystem and ABM
Win large deals with many stakeholders through target accounts, partners and analysts.
It tends to lead when deal cycles run past 90 days, deals are large, the market has few accounts, or partners bring revenue.
- P
Product-Led Growth
Let users reach value on their own, then turn that usage into revenue.
It tends to lead when people can get value without talking to sales and the product can be tried on its own.
- I
Inbound and Outbound
Build a steady pipeline with content, search, campaigns and outbound teams.
It tends to lead when the market is large, pipeline is the main constraint, or a new category needs educating.
- C
Community-Led
Grow through customers who vouch for you: references, reviews and peer groups.
It tends to lead when net revenue retention is the main goal and buyers trust peers over vendors.
What the Ecosystem motion includes
- ABX
- Public relations
- Analyst relations
- Networks
- Influencers
- Events
- Channel partners
Score your own motions
GTM Alpha scores what you enter with EPIC and gives you a plan. It is free and needs no sign in.
“Series B telecom, 150 day sales cycle, $240,000 deals”
- Ecosystem and ABM10 of 10
- Product-Led4 of 10
- Inbound and Outbound5 of 10
- Community6 of 10
Lead with Ecosystem and ABM
Choose your app
Connectors work in Claude, ChatGPT, Cursor, VS Code and Windsurf. The Helix GTM Suite skills package works with Claude Code, ChatGPT, Gemini CLI, Antigravity, Cursor and VS Code, and is available through skills.sh. Each plugin has its own install steps on its page.
Connector setup guides · Skills package setup guide · Find the skills on skills.sh