All 15 guides
Written by Shashwat Ghosh, Co-Founder and Fractional CMO of Helix GTM Consulting, with 24+ years of B2B marketing, 10+ years fractional and 37+ client engagements. Each guide pairs a practitioner playbook with a tool on tools.gtmhelix.com.
- Guide 01 · GTM strategy
How I Pick the Lead B2B Go-To-Market Motion With EPIC, Then Size and Anchor It
Score the four EPIC motions in GTM Alpha, map the buying group and size each segment in ICP Intelligence, then choose the beachhead with IMPACT.
- Guide 02 · Positioning
From the Buyer Who Champions You to a Message Sales Will Use: Positioning With IMPACT, CRAFT Content and Revenue Enablement
Find the champion, map the alternatives, pin the proof, write the message, then turn it into seller lines and discovery questions. One worked example.
- Guide 03 · Demand generation and ICP
How to Size Your B2B Market Bottom-Up and Score Target Accounts Without Inflated Analyst Numbers
Bottom-up TAM, SAM and SOM from your own account counts and ACV, then ICP scoring, buying group maps and account tiers with ICP Intelligence.
- Guide 04 · Demand generation
How I Check Product-Market Fit, Churn and ICP Gaps Before Scaling Paid Demand Generation
Score product-market fit, find why customers leave and compare your base with your ideal ICP before you spend on paid demand. CRAFT GTM and ICP Intelligence.
- Guide 05 · Sales enablement
One B2B Deal From MEDDPICC Discovery to a CFO-Ready ROI Case and a Dated Close Plan
Take one live B2B deal from MEDDPICC discovery to an ROI case on the buyer's own figures, a CFO brief, a dated close plan and a claims check.
- Guide 06 · Customer success
When High Adoption Hides Churn Risk: A GUARD Health Check, Save Plan, Expansion Case and QBR on One Book of Accounts
Score a book of accounts with GUARD, then build the renewal save plan, the expansion case and the QBR, and catch the churn risk that high usage hides.
- Guide 07 · AI search visibility
Auditing a B2B Page for AI Answer Engines: FITq, RACE and a BLUF Rewrite, Run on Our Own Page
Audit one B2B page so AI answer engines can find and quote it: FITq, RACE, a BLUF rewrite and a CRAFT Content check, run on our own EPIC page.
- Guide 08 · ABM and events
Account-Based Plays Without Burning SDR Hours: Account Plan, Competitive Traps, Lookalikes and Roundtable Follow-Up
Join an account plan, competitor landmine questions, lookalike targeting and roundtable follow-up into one account play, on an invented logistics example.
- Guide 09 · Content and personal branding
How to Turn One Verified Customer Result Into a Case Study, a LinkedIn Post and a Newsletter in the Founder's Own Voice
Turn one verified customer result into a case study, a LinkedIn post and a newsletter with CRAFT Content, then audit the post's voice before it goes out.
- Guide 10 · All pillars
Agencies Sell Hours, We Ship GTM Tools: How to Chain the 81 Helix Tools Into One Quarter of GTM Work
Chain four Helix connectors into one quarter of GTM work: motion, buying group, message and first call, run live on an example telecom company.
- Guide 11 · Brand and rebranding
How to Roll One Positioning Hub Out to Every Buyer Role and Channel in a B2B Rebrand, With the Hub-Spoke Methodology
Read the old line, lock one hub, then build role and channel spokes and a seller note for live deals, so no buyer hears two stories.
- Guide 12 · Vertical playbook
B2B Go-To-Market Playbook for Logistics Tech: Find the Buyer, Land One City, Expand on Proof
A logistics tech GTM workflow: check the motion, map the 3PL buying group and triggers, then run discovery, the account plan and the ROI case.
- Guide 13 · Vertical playbook
Trust-Led Enterprise Selling in Fintech and Cybersecurity: Buying Group, Landmines and a Risk Brief
A sector playbook for cybersecurity vendors selling to fintech: map the reviewers, set the criteria early and arm the champion for risk review.
- Guide 14 · Vertical playbook
From Selling Tokens or Hours to Selling Outcomes: An Outcome Pilot Workflow for AI-Native and IT Services Firms
Price a result instead of tokens or hours: define the outcome, pick the motion and write the pilot plan, run live on an example AI-native company.
- Guide 15 · GTM strategy
How I Stress-Test a B2B GTM Plan Before the Board Sees It, With a Pre-Mortem and a Bottom-Up Count
Stress-test a B2B GTM plan before the board: a CRAFT critique, a claims fact check, a second opinion on the critique and a bottom-up count of the target.
Last updated 26 October 2026