Where growth stalls
- Poor funnel growth
- Low SALs from events
- Low awareness in the market
- Zero ROI on brand spends
What helps: Choose the motion that should lead before spending more. Start with GTM Alpha, which scores the four ways to grow and names the one to lead with; or ICP Intelligence, which sizes your market and describes your best-fit customers from your data.
- Slow sales conversion
- Long sales cycles
- Wrong use case mapping
- Incoherent storytelling
What helps: Sharpen positioning and the message, and prepare each deal. Start with IMPACT, which turns your product and buyer into a positioning statement and message; or Revenue Enablement, which prepares a deal: plan, questions, ROI case and emails.
- Low adoption rate
- Poor ROI realization
- Broken value delivery
- Improper onboarding
What helps: Check product-market fit and plan the launch. Start with CRAFT GTM, which checks product-market fit and plans a launch.
- Low NPS and NRR
- Slow ARR expansion
- Stuck in change management
- High churn rate
What helps: Gauge account health, onboarding, reviews and renewals. Start with the B2B Customer Success plugin, which gives Claude Code skills for account health, onboarding, reviews and renewals.
What Helix does about it
EPIC motion choice
Scores the four go-to-market motions for your stage, deal size, sales cycle and market, and names the one to lead with.
Fractional CMO leadership
Shashwat leads marketing inside the company as your Fractional CMO. The section below says who it suits and how it starts.
Work with Shashwat as your Fractional CMO
Shashwat Ghosh leads your marketing as your Fractional CMO, with 10+ years of fractional experience.
Who it is for
- Series A and B startups scaling their marketing function
- Mid-sized IT and ITES companies that need strategic marketing leadership
- Growing B2B companies without a full-time CMO budget
What he takes on
Strategic marketing plans
Marketing plans that line up with the company's business goals.
The marketing team
Building and mentoring the team as the function scales.
Processes and budgets
Marketing processes and spend set up to return the most.
Key outcomes
The few results that matter across product, sales and marketing, quarter by quarter.
A sounding board
A strategic sounding board for the executive team on go-to-market and marketing.
How it starts
- A discovery call
- A GTM audit
- A custom quote