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Your Fractional CMO, and the tools behind the work.

Shashwat Ghosh is an AI native fractional CMO for founders, CMOs, CROs and Customer Success heads of growth stage B2B and ITeS firms who want senior GTM judgement without buying agency hours. He leads your marketing, and the frameworks he uses run as free tools your team can use today.

Shashwat Ghosh is Co-Founder and Fractional CMO of Helix GTM Consulting, based in Bengaluru. He has 24+ years in B2B and 10+ years of fractional experience. He was VP Marketing at Happay through a 2x exit (to CRED at $180M, then MakeMyTrip), and VP Global Performance Marketing at Locus before IKEA (Ingka Group) acquired it. The first step is a 45 minute call.

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Work with Shashwat as your Fractional CMO

He has 10+ years of fractional experience. You can run GTM like a one person team with AI agents, and bring in a fractional CMO when a tool is not enough. There are three ways to start: book a discovery call, ask for a GTM audit, or ask for a custom quote.

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Who it is for

What he takes on

He owns the marketing and demand generation plans, builds and mentors the team, sets up processes and spend, tracks the few results that matter each quarter, and is a sounding board for the executive team.

What that has looked like

Where growth stalls

Marketing
  • Poor funnel growth
  • Low SALs from events
  • Low awareness in the market
  • Zero ROI on brand spend

What helps: Choose the motion that should lead before spending more. Start with GTM Alpha, which scores the four ways to grow and names the one to lead with; or ICP Intelligence, which sizes your market and describes your best fit customers from your data.

Sales
  • Slow sales conversion
  • Long sales cycles
  • Wrong use case mapping
  • Incoherent storytelling

What helps: Sharpen your positioning and message, and prepare each deal. Start with IMPACT, which turns your product and buyer into a positioning statement and message; or Revenue Enablement, which prepares a deal: plan, questions, ROI case and emails. A free mutual action plan template shows the plan step by step. In Claude, the B2B Deal Execution plugin reviews a stalled deal and builds the close plan with the buyer.

Product
  • Low adoption rate
  • Poor ROI realization
  • Broken value delivery
  • Improper onboarding

What helps: Confirm product market fit, then plan the launch. Start with CRAFT GTM, which does both.

Customer success
  • Low NPS and NRR
  • Slow ARR expansion
  • Stuck in change management
  • High churn rate

What helps: Spot at risk accounts early, then run onboarding, reviews and renewals step by step. Start with the Customer Success: Churn and QBRs plugin, which gives Claude Code skills for account health, onboarding, reviews and renewals.

What Helix does about it

EPIC motion choice

Scores the four go to market motions for your stage, deal size, sales cycle and market, and names the one to lead with.

How EPIC works

Fractional CMO leadership

Shashwat leads marketing inside the company as your Fractional CMO. The section above says who it suits and how to start.

Fractional CMO work

Positioning

The IMPACT framework finds the market you can own and the message to win it.

Try IMPACT

The tools

The same frameworks are available as 86 free tools and skills your team can run on its own numbers: MCP connectors, agent skills and Claude plugins that Shashwat builds with Claude Code, Codex and Antigravity. Run them in a web browser with no sign in, or in Claude, ChatGPT, Gemini, Cursor, VS Code and Windsurf.

Start with your decision

Last updated 5 November 2026