Last updated 8 November 2026
What this site collects
- The Work with Shashwat form (on the Work with Shashwat page). It collects what you type: your name, company, email, role and what you tell us about your go to market, plus any tool result you paste in and, only if you tick Attach, your Helix history (see below). Netlify, which hosts this site, stores each submission and emails it to Shashwat Ghosh. He uses it only to reply to you. Netlify also keeps a copy of these fields for 90 days, under a random link that only Shashwat's email holds, so he can open a short discussion brief from your message; it is then deleted. Netlify's policy: netlify.com/privacy.
- The Offbeat AI Watch sign-up (on the Writing page and the Offbeat AI Watch pages). Your email is sent to this site, which passes it straight to Kit, the email service that holds the list and sends the issues; Netlify, our host, does not keep it. Kit emails you a link to confirm, and you join only after you click it. Kit's policy: kit.com/privacy. Every issue has a link to leave the list, or email shashwat@gtmhelix.com.
- Google Analytics 4 (Google), on this site's own pages. After the page has loaded, it counts visits and pages viewed. It sets cookies only if you select Accept in the cookie choice; if you decline, Google receives only a basic count without cookies. Google's policy: policies.google.com/privacy.
- Ahrefs Web Analytics (Ahrefs), on the same pages. It also counts visits after the page has loaded. Ahrefs' policy: ahrefs.com/legal/privacy-policy.
- Hosting. Netlify processes each request to this site, including your IP address, under the same policy.
Helix history (optional)
Helix history is off unless you turn it on, in the cookie bar, in Cookie settings, on a tool form or on the Work with Shashwat page. When it is on, your browser keeps a list of the pages and guides you open on gtmhelix.com and its tool sites (tools, GTM Alpha, CRAFT GTM, CRAFT Content, IMPACT, ICP Intelligence and Revenue Enablement, all at gtmhelix.com addresses), and of each tool you run on those sites in your browser: the tool name, what you typed and the start of the answer. Tool inputs can include details about your company, so think about what you type.
- Where it is kept. In this browser only, in gtmhelix.com storage, for 30 days, at most 40 pages and 15 tool runs. It is not sent to us or anyone else while you browse. The tool sites add to it through a hidden gtmhelix.com page.
- When it is sent. Only when you send the Work with Shashwat form with Attach my Helix history ticked. You can see every item and remove any of them first. It is then stored by Netlify and emailed to Shashwat Ghosh like the rest of the form, and used only to reply to you from where you already are.
- Your choice. A small cookie, helix_history, on gtmhelix.com remembers whether you turned it on, for 180 days. Turning it off deletes the list.
- Not included. Tools you use inside ChatGPT, Claude or Gemini run in that app, so they are not in your history. You can paste a result into the form instead.
Cookies
The first time you visit, a small bar asks whether you accept Google Analytics cookies. Accept lets Google Analytics set its cookies to count returning visits; Decline keeps them off. Your choice is kept in this browser only. To change it, select Cookie settings at the bottom of any page. Ahrefs Web Analytics sets no cookies. The same bar has the Helix history choice, which sets the helix_history cookie described above.
Offbeat AI Watch
The Offbeat AI Watch pages at gtmhelix.com/ai-trendwatch/ are published with GitHub Pages (GitHub) and served on this address through Netlify, so both process your request. GitHub's policy: GitHub General Privacy Statement. Those pages do not load Google Analytics or Ahrefs.
Links to other services
Some links open other services, which apply their own policies once you are there. This site sends them nothing.
- Calendly, for "Book 45 minutes with Shashwat": calendly.com/privacy.
- Substack, for the GTM Whisperer newsletter: substack.com/privacy.
- LinkedIn, for Shashwat's profile: linkedin.com/legal/privacy-policy.
What it does not do
It has no accounts, shows no ads and sells nothing. Apart from Google Analytics and the helix_history choice, it sets no cookies. The free tools linked from here have their own privacy pages. Their connectors keep nothing you type on our servers and count only how often each tool is used and which AI app made the call. If you turn on Helix history, your own browser keeps your tool runs as described above.
Your requests
To see, correct or delete what you sent through a form, or to leave the newsletter list, email shashwat@gtmhelix.com.