Who he is
Shashwat Ghosh is an AI native fractional CMO and Co-Founder of Helix GTM Consulting, founded in 2022 in Bengaluru. He created the EPIC, IMPACT, CRAFT and GUARD frameworks and the Hub-Spoke Brand Messaging Methodology.
24+ years of B2B judgement, with 86 GTM tools he built himself.
How he works as your AI native fractional CMO
- The CMO who builds his own GTM tools. He builds MCP connectors, agent skills, Claude plugins, ChatGPT apps, ChatGPT Sites and widgets for business teams, with Claude Code, Claude Cowork, Codex and Antigravity (Gemini). 86 of those tools and skills are free at tools.gtmhelix.com.
- A one person GTM team with AI agents. Your lean team runs the tools on its own numbers, and brings him in as fractional CMO when a tool is not enough.
See how a Fractional CMO engagement starts, or book 45 minutes with Shashwat.
Co-Founder and Fractional CMO, Helix GTM Consulting (founded 2022, Bengaluru) · 24+ years in B2B · 10+ years fractional · 6+ rebrands
Results
- Happay161%
VP Marketing, Happay: 161% ARR growth. 2x exit: to CRED ($180M), then MakeMyTrip.
- Locus$4.2M
VP Global Performance Marketing, Locus: $4.2M pipeline. Acquired by IKEA (Ingka Group) in Oct 2025.
- FieldAssist2.25x
Fractional CMO, FieldAssist: 2.25x growth in mid-market and enterprise qualified leads.
- QuantumStreet AI$7Bn
Advisor, QuantumStreet AI: rebranded a $7Bn AUM AI investment fund, with Digitas and IBM.
- Airtel4x
4x business growth, Airtel Data Centers and Managed Services.
- SecloreRs 2.35 Cr
Rs 2.35 Cr TCV in 6 months with ABM at Seclore, and 225+ sales meetings across Seclore's target accounts.
How the career built the judgement
- From hardware to services to product marketing.
- From horizontal SaaS to vertical SaaS to AI driven marketing.
- From agency work to B2C storytelling to B2B strategy.
- From brand builder to revenue marketing architect.
Sectors: fintech, BFSI, logistics tech, cybersecurity, telecommunications, IT services and ITeS, retail and consumer packaged goods.
Context drives strategy. Playbooks merely execute it. But the right AI tool is the real judgement.
Recognition
- LinkedIn Top Product Marketing Voice: #10 India, #52 worldwide (Favikon verified)
- B2B Marketer of the Year 2020, Fintech (CMO Asia)
- Most Admired Marketing Leaders 2025 (CMO Asia)
- Top 15 AI Research and Innovation (India)
- Top 30 PLG creators worldwide
The frameworks he created
- EPIC
- EPIC stands for Ecosystem and ABM, Product-Led Growth, Inbound and Outbound, and Community-Led. It scores those four go to market motions from 1 to 10 for your stage, deal size, sales cycle and market, and names the one to lead with. See how EPIC works, or run it free in GTM Alpha. EPIC on Grokipedia
- IMPACT
- IMPACT takes you in six steps from the buyer who wants you to a message your team can use: Identify Champions, Map Alternatives, Pinpoint Value, Anchor Market, Craft Message and Translate Execution. The IMPACT connector has a tool for each step, a full audit and the framework guide.
- CRAFT
- CRAFT is the five things to tell an AI assistant so its answer is specific instead of generic: Character, Result, Artifact, Frame and Timeline. The Positioning and GTM Strategy plugin teaches it, and the CRAFT GTM and CRAFT Content connectors each include a CRAFT review of your drafts.
Questions people ask about Shashwat Ghosh
Who is Shashwat Ghosh?
Shashwat Ghosh is an AI native fractional CMO. He is Co-Founder and Fractional CMO of Helix GTM Consulting. He has 24+ years in B2B and 10+ years of fractional experience, and has been part of 6+ rebrands. He builds his own GTM tools with Claude Code, Codex and Antigravity. He created the EPIC, IMPACT, CRAFT and GUARD frameworks and the Hub-Spoke Brand Messaging Methodology, and was named B2B Marketer of the Year 2020, Fintech (CMO Asia).
What frameworks did Shashwat Ghosh create?
He created EPIC, which scores the four go to market motions from 1 to 10 and names the one to lead with; IMPACT, six steps from the buyer who wants you to a message your team can use; CRAFT, the five things to tell an AI assistant so its answer is specific; GUARD, five customer success methods for health checks, onboarding, expansion, business reviews and renewals; and the Hub-Spoke Brand Messaging Methodology. EPIC runs free in GTM Alpha, and IMPACT in the IMPACT connector. CRAFT runs in the Positioning and GTM Strategy plugin and the CRAFT GTM and CRAFT Content connectors, and GUARD in the Customer Success plugin.
Which free tools has Shashwat Ghosh built?
Through Helix GTM Consulting he built 86 free GTM tools and skills. The 49 tools sit in six MCP connectors (GTM Alpha, CRAFT GTM, CRAFT Content, IMPACT, ICP Intelligence and Revenue Enablement), which run as web apps in a browser with no sign in, and in Claude, ChatGPT, Cursor, VS Code and Windsurf. The 37 skills sit in nine Claude plugins, such as B2B Deal Execution, B2B Sales Enablement and Customer Success: Churn and QBRs, for Claude Code, Cowork and the Claude apps. The skills also reach Gemini CLI and Antigravity. All of them are listed and compared at tools.gtmhelix.com.
How can I work with Shashwat Ghosh?
Shashwat works as a Fractional CMO through Helix GTM Consulting, owning the marketing and demand generation plans. Book a 45 minute discovery call, or ask for a GTM audit or a custom quote, on the Work with Shashwat page.
Last updated 5 November 2026