From VP roles to Fractional CMO
From VP Marketing at Happay and VP Performance Marketing at Locus to Fractional CMO at FieldAssist and advisor to QuantumStreet AI, Shashwat Ghosh has run B2B go-to-market from the inside. The frameworks he uses with clients, EPIC, IMPACT and CRAFT, now run as tools anyone can use.
He also works as a Fractional CMO for Series A and B startups, mid-sized IT and ITES companies, and growing B2B companies without a full-time CMO budget. How a Fractional CMO engagement starts.
Co-Founder and Fractional CMO, Helix GTM Consulting (founded 2022, Bengaluru) · 24+ years in B2B · 10+ years fractional · 6+ corporate rebrands
Results
- Happay161%
VP Marketing, Happay: 161% ARR growth. 2x exit: CRED ($180M), then MakeMyTrip.
- Locus$4.2M
VP Performance Marketing, Locus: $4.2M pipeline. Acquired by IKEA (Ingka Group) in Oct 2025.
- FieldAssist2.25x
Fractional CMO, FieldAssist: 2.25x growth in mid-market and enterprise qualified leads.
- QuantumStreet AI$7Bn
Advisor, QuantumStreet AI: rebranded a $7Bn AUM AI investment fund, with Digitas and IBM.
- Airtel4x
4x business growth, Airtel Data Centers and Managed Services.
- SecloreRs 2.35 Cr
Rs 2.35 Cr TCV in 6 months with ABM at Seclore, and 225+ sales meetings across Seclore's target accounts.
Recognition
- LinkedIn Top Product Marketing Voice: #10 India, #52 worldwide (Favikon verified)
- #14 in AI Research and Innovation on LinkedIn India
- Top 30 PLG creators worldwide
- Most Admired Marketing Leaders 2025 (CMO Asia)
- B2B Marketer of the Year 2020, Fintech (CMO Asia)
The frameworks he created
The EPIC, IMPACT and CRAFT frameworks and the Hub-Spoke Messaging Methodology. How EPIC works · The tools built on them