Using the free tools
What does it cost?
The tools are free. The connectors need no account or sign in, the plugins install free from GitHub, and GTM Alpha is free during testing. To work with Shashwat, use the Work with Shashwat page.
Do I need to be technical?
No. Each connector has a web app: fill in a form in your browser and press Run, or press Fill in an example first. To use a tool in Claude, ChatGPT or another assistant, add its link as a custom connector.
Do the tools make up numbers?
No. Each connector tool applies fixed rules in its code to what you enter, and no AI model writes its answer. A number you give is used as you gave it, and any other figure carries a label.
Where does my data go?
The connectors keep nothing you send, and the plugins run inside your own Claude session. On this website, Netlify stores the Work with Shashwat form and emails it to Shashwat. The privacy page has the details.
What GTM tools does Helix GTM Consulting offer?
Helix GTM Consulting offers 85 free GTM tools and skills: 48 tools in six MCP connectors (GTM Alpha, CRAFT GTM, CRAFT Content, IMPACT, ICP Intelligence and Revenue Enablement), each also a web app that runs in a browser with no sign in, and in Claude, ChatGPT, Cursor, VS Code and Windsurf; and 37 skills in nine Claude plugins (eight by Helix, one with partner Optise) for Claude Code, Cowork and the Claude apps. The skills also reach Gemini CLI and Antigravity. The plugins page on tools.gtmhelix.com compares all of them in one table.
About Shashwat Ghosh and Helix GTM Consulting
Who is Shashwat Ghosh?
Shashwat Ghosh is an AI native fractional CMO. He is Co-Founder and Fractional CMO of Helix GTM Consulting. He has 24+ years in B2B and 10+ years of fractional experience, and has been part of 6+ rebrands. He builds his own GTM tools with Claude Code, Codex and Antigravity. He created the EPIC, IMPACT, CRAFT and GUARD frameworks and the Hub-Spoke Brand Messaging Methodology, and was named B2B Marketer of the Year 2020, Fintech (CMO Asia).
What frameworks did Shashwat Ghosh create?
He created EPIC, which scores the four go to market motions from 1 to 10 and names the one to lead with; IMPACT, six steps from the buyer who wants you to a message your team can use; CRAFT, the five things to tell an AI assistant so its answer is specific; GUARD, five customer success methods for health checks, onboarding, expansion, business reviews and renewals; and the Hub-Spoke Brand Messaging Methodology. EPIC runs free in GTM Alpha, and IMPACT in the IMPACT connector. CRAFT runs in the Positioning and GTM Strategy plugin and the CRAFT GTM and CRAFT Content connectors, and GUARD in the Customer Success plugin.
How is this different from hiring an agency?
An agency sells hours and decks. These tools put the frameworks Shashwat uses with clients (EPIC, IMPACT and CRAFT) in your team's hands, on your own numbers. For more, work with Shashwat as a Fractional CMO.
Which regions does Helix GTM Consulting work in?
Helix GTM Consulting is based in Bengaluru and serves India, the Middle East and Africa, Southeast Asia, the United Kingdom, the United States and Western Europe, working over Zoom, Teams or Google Meet.
Working with Shashwat
How do I start a Fractional CMO engagement with Shashwat Ghosh?
Book a 45 minute discovery call, ask for a GTM audit led by Shashwat, or ask for a custom quote on the Work with Shashwat page. He works with Series A and B startups, mid sized IT and ITeS companies, and growing B2B companies without a full time CMO budget.
How can I work with Shashwat Ghosh?
Shashwat works as a Fractional CMO through Helix GTM Consulting, owning the marketing and demand generation plans. Book a 45 minute discovery call, or ask for a GTM audit or a custom quote, on the Work with Shashwat page.
About the names
Does GTM in Helix GTM Consulting mean Google Tag Manager?
No. GTM here means go to market. Helix GTM Consulting is a B2B go to market consultancy founded in 2022 in Bengaluru by Shashwat Ghosh. It is not the Google Tag Manager firm called Helix Consulting.
Is GTM Alpha an accelerator or a fund?
No. GTM Alpha is a free tool by Helix GTM Consulting that scores four go to market motions from 1 to 10 with the EPIC framework and names the one to lead with. It runs at gtmalpha.gtmhelix.com.
Still have a question?
Ask Shashwat directly. Book 45 minutes with Shashwat or use the Work with Shashwat form. He reads every request himself.
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