Issue #6
January 7, 2026
Google's AI Content Reckoning: December 2025 Core Update Changes Everything
The latest core update shakes up search rankings with a focus on AI-generated content quality and E-E-A-T signals.
Read Full IssueOffbeat AI Watch
Unconventional AI insights every two weeks, with the signal separated from the noise.
A new season starts soon; join the list to get the first issue.
Offbeat AI Watch is a free brief every two weeks on the AI news that matters to B2B leaders, written by Shashwat Ghosh of Helix GTM Consulting. The archive holds 6 issues, from October 2025 to January 2026, and research reports on India's AI market built from Anthropic, OpenAI, Google/Ipsos and Microsoft data.
Enter your email and Shashwat adds you to the list for the new season. To leave the list, email shashwat@gtmhelix.com.
What You Get
Signal Over Noise
Cutting through the hype to deliver actionable intelligence on AI trends that matter.
B2B Focus
Curated for business leaders, GTM professionals, and enterprise decision-makers.
Fortnightly Brief
Digestible updates every two weeks, enough to stay informed without inbox overload.
Latest Report
Research Report #2
February 21, 2026
India's AI Paradox: #2 by Scale, #64-101 by Reach
Four platforms converge: India is the world's #2 AI market by scale but #64-101 per capita. Cross-study analysis triangulating Anthropic, OpenAI, Google/Ipsos, and Microsoft data.
View Full Report