Who he is
- Co-Founder and Fractional CMO, Helix GTM Consulting (founded 2022, Bengaluru)
- 24+ years in B2B; 10+ years of fractional experience
- Created the EPIC, IMPACT and CRAFT frameworks and the Hub-Spoke Brand Messaging Methodology
- Part of 6+ rebrands
Results
- VP Marketing, Happay: 161% ARR growth. 2x exit: to CRED ($180M), then MakeMyTrip.
- VP Global Performance Marketing, Locus: $4.2M pipeline. Acquired by IKEA (Ingka Group) in Oct 2025.
- Fractional CMO, FieldAssist: 2.25x growth in mid-market and enterprise qualified leads.
- Advisor, QuantumStreet AI: rebranded a $7Bn AUM AI investment fund, with Digitas and IBM.
- 4x business growth, Airtel Data Centers and Managed Services.
- Rs 2.35 Cr TCV in 6 months with ABM at Seclore, and 225+ sales meetings across Seclore's target accounts.
Awards and recognition
- LinkedIn Top Product Marketing Voice: #10 India, #52 worldwide (Favikon verified)
- Top 15 AI Research and Innovation (India)
- Top 30 PLG creators worldwide
- Most Admired Marketing Leaders 2025 (CMO Asia)
- B2B Marketer of the Year 2020, Fintech (CMO Asia)
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Work with Shashwat
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