Offbeat AI Watch
A concise brief every two weeks on the AI developments that matter most to B2B leaders. A new season starts soon; join the list to get the first issue.
Latest issues
GTM Whisperer
Shashwat's newsletter on Substack, with AI go to market strategies for B2B SaaS and ITeS CXOs.
Insights
Original long articles by Shashwat Ghosh on AI and B2B go to market.
Operator guides
Thirty practitioner playbooks, each worked through on the free Helix tools with an example. Topics are market sizing, positioning, deal execution, customer success, AI search visibility and plans ready for the board.