Shashwat Ghosh
Cofounder & AI GTM Strategist
AI Go-To-Market strategist with 24+ years in B2B marketing. GTM leadership at exits totalling $180M+ including Happay (acquired by CRED, later MakeMyTrip) and Locus (acquired by IKEA Oct 2025). Creator of EPIC, IMPACT, and CRAFT GTM methodologies. Founder of Helix GTM Consulting and HyperPlays.
Awards & Recognition
#14 AI Research & Innovation, LinkedIn India
Favikon, Jan 2026
Most Admired Marketing Leaders 2025
CMO Asia - World Leadership Congress
B2B Marketer of the Year 2020
CMO Asia - Fintech Category
LinkedIn Top Voice Product Marketing
#10 India, #52 Worldwide
Perfect 5.0-Star Rating
Google Reviews - 9 Client Testimonials
Current Roles
Co-Founder and Fractional CMO
Helix GTM Consulting
Oct 2022 - Present
Founded Helix GTM Consulting providing fractional CMO services and AI-powered GTM strategy for B2B companies.
- Created EPIC, IMPACT, and CRAFT proprietary GTM frameworks
- Launched HyperPlays as AI-powered lead generation child brand (2024)
- Delivered GTM strategy for 50+ B2B SaaS companies
Co-Founder
Fractional Frontiers
Nov 2024 - Present
AI-powered GTM strategies for B2B companies.
GTM Advisor
Discovery Outcomes
Feb 2024 - Present
0 to 1 Go-To-Market (GTM) role at AI-powered GTM platform delivering qualified sales-ready leads.
Advisor - GTM, Growth and Strategy
QuantumStreet AI
Feb 2023 - Present
QuantumStreet AI is EquBot's institutional business, powering $7 billion in global assets. A Silicon Valley fintech and global leader in AI-powered investment strategies.
Notable Experience
CMO
FieldAssist
Apr 2023 - Sep 2024
- 2.25x growth in qualified leads
- +30% organic traffic growth
- 2x social media growth
- 60 enterprise accounts acquired
VP Global Performance Marketing
Locus (acquired by IKEA/Ingka Group, Oct 2025)
Feb 2022 - Oct 2022
- Generated $4.2M pipeline
- 203% SEA achievement
- Part of $180M+ exit to IKEA
Vice President Marketing
Happay (acquired by CRED, later MakeMyTrip 2024)
Nov 2019 - Jan 2022
- 161% ARR growth
- +178% enterprise deal increase
- Won B2B Marketer of the Year 2020
- Part of 2x exits ($180M+ total)
Strategic Marketing Consultant
Happay
Apr 2018 - Oct 2019
Responsible for twin growth engines of Inbound and Outbound Marketing, ABM, Sales enablement and Inside Sales function.
Earlier Roles
Seclore, Airtel Business, HCL Infosystems, Reliance Communications, Wunderman
1999 - 2019
20 years of progressive marketing leadership including Director Product Marketing (Seclore), Head of Marketing (Airtel Business), and agency experience. Led 6 major corporate rebranding initiatives with Wolff Olins, JWT, Brand Union, DDB Mudra, and Grey.
Areas of Expertise
Education
MBA Marketing
École des Ponts ParisTech
1997 - 1999
Postgraduate Certificate in Management
XLRI Jamshedpur
2003 - 2004
Bachelor of Engineering (Metallurgy)
NIT Rourkela
1990 - 1994
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